Attraction Marketing Part I

I've decided to write a short series about Attraction Marketing. Because I know my readers are busy; the posts are not more than two paragraphs long...please enjoy!

The days of the salesman are long gone with the arrival of the internet. It didn’t take long for businesses of all sizes and specialties to notice. They have, in fact, cut expenses on direct selling and invested instead on information technology in the hope of gaining an edge in the new marketing battle arena; the internet.

It may indeed sound strange for those who are still used to sending their salesmen to knock on people’s doors. They would probably wonder how the internet could present a product, explain its features and benefits, and sell when it does not have the capacity to interrupt people from what they are doing by knocking on doors or making phone calls the way sales representatives do. They are, however, a vanishing breed. The new strategist or expert in the art of marketing has his eyes almost all the time at the internet-connected PC, grasping the market situation and designing campaigns to increase sales.

Part Two coming soon--

Internet Attraction Marketing

Internet attraction marketing uses the internet to prospect and support the marketing efforts for your network marketing business.

Imagine using your internet as your main tool of recruiting, qualifying, and creating income for you network marketing business. You would do this through content generation, writing about your product or opportunity.

Becoming active on social sites, participating in forums, and providing a ton of informational value and having the most qualified people coming to you and your websites asking you to teach them how to build their businesses online.

Identifying Your Primary Objective for Your Marketing Business

As with most big projects you should start with your end goal in sight; this will help you determine what you are going to need to get the job done. I would suggest that your goal is to sell products at a reasonable profit and/or attract people that are interested in developing an income stream by working from home.

The next question is how do you do that and what tools will you need?

Considering the fact that many people don’t purchase from you the first time they arrive at your website, you need a way to develop a relationship with these people over a period of time. This is one of the most important concepts in Internet marketing; you absolutely should be building a list of prospects.

An Autoresponder - The Most Important Internet Marketing Tool You Can Ever Have

Building a mailing list is a key factor in your internet/network marketing business success, choosing a good autoresponder is of critical importance. I’ve heard of people changing autoresponder services after being in business for a number of years and in the changeover process they lost over 70% of their mailing list…you definitely do not want to do that.

You can read a review of which are the best autoresponders to use to help you make an informed decision, this is one thing you absolutely must get right.

Getting People To Join Your Mailing List

People won’t just jump on your mailing list because you asked them to do so, you’ll have to offer them some valuable information before they will make that commitment and that brings us to the next set of tools that we are going to need -- tools for creating landing pages or sometimes referred to as lead capture pages. Everyone does do not want to hear about your world’s greatest opportunity or compensation plan. They want benefits. Lead with the benefits. Show what is in it for them.

Today’s Sales Are; “All About The Internet Baby"

Sales, Yester Years’

Not many years ago, working the “Traditional Sales Job” could generate a six figure income. In order to accomplish such a feat, the individual had to be extremely proficient with persuasive sale techniques, have an appealing personal style combined with unwavering self confidence. Remember “Salesman and Saleswomen of “1950’s and 60’s”? They worked hard, going door-to-door, selling insurance, vacuum cleaners, cosmetics, beautiful glassware, and “the complete “Encyclopedia Sets” for the low, low….

By, “1970”, sales techniques were perfected, sales pitch lines re-defined, and commission based selling become the most popular avenue to Make Money From Home, even though the process of sales, still in itself, greatly benefited whichever company, the individual worked for. Product selling through direct sales by the “1980” generated a completely new way of doing business, not only could you sell tangible products, it was discovered to be, a great method for selling services. Methods of “Telemarketing, Cold Calling and Appointment Setting techniques emerged strong. And let’s not forget, the hard work of building community networks, marketing and house party events.

Sales of the 21st Century

Well, if your one of the thousands, Job Seekers contemplating starting your own business, let go of the, cold calling and appointment setting ideas. Are you familiar with the tune to the song called; “It’s All About The Benjamin’s Baby”? While hold on to that tune, because “It’s All About The Internet Baby”. The future of the internet is fast becoming, the most effective means for, product sells and services. And, there’s plenty of competition.

So, if you’re seriously considering, Working From Home. Here are a few tips that will, surely go a long way. First, choose a business model that offers real support. Second, establish yourself as an expert in your area of Business, a Leader! Third, most importantly learn all you can about marketing your product or services online, this is your best chance for becoming and remaining competitive. Remember, millions of people search the web each day, marketing your product or service correctly could have sales leads, chasing you, instead of you chasing leads.

Article Source: http://www.articlesbase.com/sales-articles/todays-sales-are-all-about-the-internet-baby-915128.html

Marketing Your Business On A Tight Budget Using Funded Proposal

So you want to know more about funded proposals? It's simply a way to earn money even when someone does not buy your primary product that you are promoting.

I could stop here with the definition, but hey I want to give you more valuable information that you can use to help you promote your business and ultimately make money online.

Now pay attention to this...

Many online marketers have been using funded proposal for years. Some might think it's a scam or a sneaky way to make money. I totally have to disagree. I call it smart marketing, besides that it works.

Let's dig a little deeper into a funded proposal. First off you need a product to sell, whether it's cat scratch posts, quilts, or red wagons you begin by the process by selling an inexpensive item that is useful for your prospect. Give them what they want even if they are on a tight budget.

Now that you have offered your prospect an inexpensive item, and they opt-into your blog or website, you have them in your marketing funnel. While your marketing to them through your autoresponders you are building a relationship with them. You are building trust. Remember people hate to be sold but will buy from people they trust. Don't blow it here. Continue to provide good valuable information and products.

Now as you discover new products that you believe your prospect will be interested in you share with them through your email marketing. Remember your prospect might be on a tight budget so the funded proposal process will be very helpful for you and them.

Often times you will help your prospect discover new products and services they have been searching for and unable to find on their own. During this process you introduce your primary product, some of your new friends will buy your product but quite honestly most don't, and that's okay because they have already joined you through what we call a funded proposal.

Even when you are on a tight budget keep in mind these few things:

1. Adding new people to your prospect list is much harder than keeping the people you already have., give people what they want and need. Deliver what you promise.

2. Be sure you are providing value, you are not just a "peddler" you are an expert. This will build respect and trust with your prospects. By all means offer solutions for people, isn't' that why they are seeking you in the first place? Give them what they want!

3. Remember you have something to offer. You need to position yourself as the leader.Be sure and work on yourself. Continue to be a leader and people will follow. Remember not to push your product onto your new friends, if they don't want what you have to offer it's okay but do try to find out what they do want.

Since you are on a tight budget consider these tips:

1. Use your ebooks that you have been collecting as a give-away. Be sure you have your prospect opt-into your marketing list so that you can continue to market to them.

2. Write articles and place ads in free classified online. There are many directories to choose from

3. Consider doing some advertising on craigslist, great ideas to get you going in the book below.

I've given you some ideas to get your juices flowing. I want you to know this book is the book I first bought when I started my marketing business. You will not only learn how to market yourself using free and inexpensive advertising you will learn how to position yourself as a leader and begin your funded proposal on a tight budget.

I hope this has helped you. Even if you don't get the book, be sure and grab the free training available.

Pamela 'Pj" Smith
"Life is better in Pajamas"

My Million Dollar Game Plan