Attraction Marketing Part V

Internet attraction marketing requires a marketer to give or share FIRST before expecting to receive anything from a customer. It is not just ideas, as mentioned above. He should also be able to provide materials that a customer will appreciate such as brochures, newsletters, free consultations, videos, e-books, trial offers, free quotations, and software. Information provided by these freebies, to paraphrase a popular saying, “do not provide a solution but teaches a customer to solve problems.” Only then should you proceed to present a product as a means, an instrument to solve problems.

Attraction marketing at its simplest form is definitely, the reverse of conventional methods. First, present ideas and solutions—make it FREE! Then, layer that with valuable products; only after building a trusting relationship with your readers. This formula is way more effective than the “old school sales tactics” our parents grew up with. People want solutions rather than fall immediately for the sales pitch of a sales agent.

Readers are more aware their rights as consumers. If you’re marketing the old fashioned way; we recommend that you look at your marketing—what can you do to implement attraction marketing in your campaigns? If may be as simple as adding some video, how to’s, giveaway, etc. Trust us when we say it is so well worth it.

While this ends the short series; come back often as I will add more information freely.