Attraction Marketing Part II

Traditional marketing methods promote the idea of aggressive selling. The most common are; the annoying salesman who makes unexpected visits, TV commercials that annoyingly interrupt a funny sitcom, and gigantic billboards that can dangerously take away the attention of motorists from the road. A relatively new one is telemarketing, in which sales agents make unsolicited phone calls to prospective customers; disrupting people’s dinners, this method is, obviously, just as bothersome as its earlier cousin.

Clearly, internet marketing does not do the same, which is why some conventional marketing experts consider it as less effective. The idea behind this impression is that people rarely turn a PC on to buy something. Instead, their consumers’ instinct will urge them to go shopping directly or through the yellow pages. In that case, internet marketing does have a disadvantage. However, that style of marketing is a result of the lack of appreciation for the internet and its importance to people. It merely thinks of the internet as just another billboard, a flyer, or a less obtrusive salesman.

Stay tuned for part III of the attraction marketing series.