Attraction Marketing Part I

I've decided to write a short series about Attraction Marketing. Because I know my readers are busy; the posts are not more than two paragraphs long...please enjoy!

The days of the salesman are long gone with the arrival of the internet. It didn’t take long for businesses of all sizes and specialties to notice. They have, in fact, cut expenses on direct selling and invested instead on information technology in the hope of gaining an edge in the new marketing battle arena; the internet.

It may indeed sound strange for those who are still used to sending their salesmen to knock on people’s doors. They would probably wonder how the internet could present a product, explain its features and benefits, and sell when it does not have the capacity to interrupt people from what they are doing by knocking on doors or making phone calls the way sales representatives do. They are, however, a vanishing breed. The new strategist or expert in the art of marketing has his eyes almost all the time at the internet-connected PC, grasping the market situation and designing campaigns to increase sales.

Part Two coming soon--